Scalater's Brand Refresh
Client
Scalater
Date
jan/2025
My role
Branding, Website, AI Images
Scalater is a tech-focused web development company, but their brand identity was starting to feel outdated. The visuals didn’t match the innovative, modern services they offer. They needed a refresh that simplified the brand while giving it a clean, technological edge. The goal was to create a look that felt professional, minimalist, and future-ready.
Scalater's Brand Refresh
Client
Scalater
Date
jan/2025
My role
Branding, Website, AI Images
Scalater is a tech-focused web development company, but their brand identity was starting to feel outdated. The visuals didn’t match the innovative, modern services they offer. They needed a refresh that simplified the brand while giving it a clean, technological edge. The goal was to create a look that felt professional, minimalist, and future-ready.
Scalater's Brand Refresh
Client
Scalater
Date
jan/2025
My role
Branding, Website, AI Images
Scalater is a tech-focused web development company, but their brand identity was starting to feel outdated. The visuals didn’t match the innovative, modern services they offer. They needed a refresh that simplified the brand while giving it a clean, technological edge. The goal was to create a look that felt professional, minimalist, and future-ready.
Scalater's Brand Refresh
Client
Scalater
Date
jan/2025
My role
Branding, Website, AI Images
Scalater is a tech-focused web development company, but their brand identity was starting to feel outdated. The visuals didn’t match the innovative, modern services they offer. They needed a refresh that simplified the brand while giving it a clean, technological edge. The goal was to create a look that felt professional, minimalist, and future-ready.
Guidance
I partnered with their designer, providing direction on simplifying the logo and refining the overall aesthetic. We worked on structuring a modern color palette, ensuring the design leaned into clean minimalism and whitespace. I guided typography choices and spacing to create a more cohesive system. This gave the designer a clear framework to build a consistent and polished identity.
Guidance
I partnered with their designer, providing direction on simplifying the logo and refining the overall aesthetic. We worked on structuring a modern color palette, ensuring the design leaned into clean minimalism and whitespace. I guided typography choices and spacing to create a more cohesive system. This gave the designer a clear framework to build a consistent and polished identity.
Guidance
I partnered with their designer, providing direction on simplifying the logo and refining the overall aesthetic. We worked on structuring a modern color palette, ensuring the design leaned into clean minimalism and whitespace. I guided typography choices and spacing to create a more cohesive system. This gave the designer a clear framework to build a consistent and polished identity.
Innovation
AI tools played a big role in the refresh. I helped the designer use AI to create imagery, iconography, and photography aligned with the new brand style. This approach sped up exploration and gave Scalater a unique, tech-forward look. The mix of AI-driven assets and structured design guidance resulted in visuals that felt both modern and distinctive.
Innovation
AI tools played a big role in the refresh. I helped the designer use AI to create imagery, iconography, and photography aligned with the new brand style. This approach sped up exploration and gave Scalater a unique, tech-forward look. The mix of AI-driven assets and structured design guidance resulted in visuals that felt both modern and distinctive.
Innovation
AI tools played a big role in the refresh. I helped the designer use AI to create imagery, iconography, and photography aligned with the new brand style. This approach sped up exploration and gave Scalater a unique, tech-forward look. The mix of AI-driven assets and structured design guidance resulted in visuals that felt both modern and distinctive.
Execution
Beyond branding, I supported improvements to their digital experience. I helped structure the live calculator, align UI elements, and refine section layouts for clarity. The blog was reorganized to improve readability and flow. Font sizes, spacing, and hierarchy were standardized to ensure visual coherence across the site. The result was a cleaner, more intuitive user experience.
Execution
Beyond branding, I supported improvements to their digital experience. I helped structure the live calculator, align UI elements, and refine section layouts for clarity. The blog was reorganized to improve readability and flow. Font sizes, spacing, and hierarchy were standardized to ensure visual coherence across the site. The result was a cleaner, more intuitive user experience.
Execution
Beyond branding, I supported improvements to their digital experience. I helped structure the live calculator, align UI elements, and refine section layouts for clarity. The blog was reorganized to improve readability and flow. Font sizes, spacing, and hierarchy were standardized to ensure visual coherence across the site. The result was a cleaner, more intuitive user experience.
Impact
The refresh gave Scalater a modern identity that matched their technological positioning. The CEO was thrilled with the results and praised the clean, professional look. The success of the rebrand led him to invite me to collaborate on additional projects. The update not only solved the issue of outdated visuals but also built a stronger foundation for future growth.
Impact
The refresh gave Scalater a modern identity that matched their technological positioning. The CEO was thrilled with the results and praised the clean, professional look. The success of the rebrand led him to invite me to collaborate on additional projects. The update not only solved the issue of outdated visuals but also built a stronger foundation for future growth.
Impact
The refresh gave Scalater a modern identity that matched their technological positioning. The CEO was thrilled with the results and praised the clean, professional look. The success of the rebrand led him to invite me to collaborate on additional projects. The update not only solved the issue of outdated visuals but also built a stronger foundation for future growth.
Creative Team
Art Direction
Emmanuel Cantón
Art Direction
Emmanuel Cantón
Graphic Design
Amadys Morera
Graphic Design
Amadys Morera
AI Images
Emmanuel Cantón / Amadys Morera
AI Images
Emmanuel Cantón / Amadys Morera