Creating a Wellness Agency Brand
Client
Yavana
Date
mar/2025
My role
Art Direction, Branding, No-code dev
Yavana is a branding and marketing agency focused exclusively on the wellness sector, specializing in supporting Yoga and Pilates studios with developed clientele. The goal of the brand is to help these businesses translate their depth and maturity into a strong visual identity and strategic communication system. The project involved the complete creation of the Yavana brand, including core identity, positioning, visual language, website, and communication assets.
Creating a Wellness Agency Brand
Client
Yavana
Date
mar/2025
My role
Art Direction, Branding, No-code dev
Yavana is a branding and marketing agency focused exclusively on the wellness sector, specializing in supporting Yoga and Pilates studios with developed clientele. The goal of the brand is to help these businesses translate their depth and maturity into a strong visual identity and strategic communication system. The project involved the complete creation of the Yavana brand, including core identity, positioning, visual language, website, and communication assets.
Creating a Wellness Agency Brand
Client
Yavana
Date
mar/2025
My role
Art Direction, Branding, No-code dev
Yavana is a branding and marketing agency focused exclusively on the wellness sector, specializing in supporting Yoga and Pilates studios with developed clientele. The goal of the brand is to help these businesses translate their depth and maturity into a strong visual identity and strategic communication system. The project involved the complete creation of the Yavana brand, including core identity, positioning, visual language, website, and communication assets.
Creating a Wellness Agency Brand
Client
Yavana
Date
mar/2025
My role
Art Direction, Branding, No-code dev
Yavana is a branding and marketing agency focused exclusively on the wellness sector, specializing in supporting Yoga and Pilates studios with developed clientele. The goal of the brand is to help these businesses translate their depth and maturity into a strong visual identity and strategic communication system. The project involved the complete creation of the Yavana brand, including core identity, positioning, visual language, website, and communication assets.
Objective
The objective was to create a brand that would resonate with an audience of established wellness professionals. These are studios and teachers with strong client relationships, clear value propositions, and growing aspirations. The brand needed to communicate grounded elegance, strategic clarity, and emotional resonance. Yavana had to position itself as a trustworthy, specialized partner, rather than a generic design or marketing service. The identity needed to feel elevated yet accessible, sophisticated without being corporate, and capable of reflecting both the spiritual and business aspects of modern wellness brands.
Objective
The objective was to create a brand that would resonate with an audience of established wellness professionals. These are studios and teachers with strong client relationships, clear value propositions, and growing aspirations. The brand needed to communicate grounded elegance, strategic clarity, and emotional resonance. Yavana had to position itself as a trustworthy, specialized partner, rather than a generic design or marketing service. The identity needed to feel elevated yet accessible, sophisticated without being corporate, and capable of reflecting both the spiritual and business aspects of modern wellness brands.
Objective
The objective was to create a brand that would resonate with an audience of established wellness professionals. These are studios and teachers with strong client relationships, clear value propositions, and growing aspirations. The brand needed to communicate grounded elegance, strategic clarity, and emotional resonance. Yavana had to position itself as a trustworthy, specialized partner, rather than a generic design or marketing service. The identity needed to feel elevated yet accessible, sophisticated without being corporate, and capable of reflecting both the spiritual and business aspects of modern wellness brands.
Objective
The objective was to create a brand that would resonate with an audience of established wellness professionals. These are studios and teachers with strong client relationships, clear value propositions, and growing aspirations. The brand needed to communicate grounded elegance, strategic clarity, and emotional resonance. Yavana had to position itself as a trustworthy, specialized partner, rather than a generic design or marketing service. The identity needed to feel elevated yet accessible, sophisticated without being corporate, and capable of reflecting both the spiritual and business aspects of modern wellness brands.
Value Delivered
The visual identity was built around a refined color palette of terracotta, beige, and cyan, combined with clean, editorial typography to evoke trust, clarity, and contemporary calm. Photography guidelines focused on mysticism, movement, and authenticity, offering a distinct alternative to generic wellness visuals. The website was designed to clearly communicate the offer, qualify leads, and act as a central sales and discovery tool for Yoga and Pilates professionals.
Value Delivered
The visual identity was built around a refined color palette of terracotta, beige, and cyan, combined with clean, editorial typography to evoke trust, clarity, and contemporary calm. Photography guidelines focused on mysticism, movement, and authenticity, offering a distinct alternative to generic wellness visuals. The website was designed to clearly communicate the offer, qualify leads, and act as a central sales and discovery tool for Yoga and Pilates professionals.
Value Delivered
The visual identity was built around a refined color palette of terracotta, beige, and cyan, combined with clean, editorial typography to evoke trust, clarity, and contemporary calm. Photography guidelines focused on mysticism, movement, and authenticity, offering a distinct alternative to generic wellness visuals. The website was designed to clearly communicate the offer, qualify leads, and act as a central sales and discovery tool for Yoga and Pilates professionals.
Value Delivered
The visual identity was built around a refined color palette of terracotta, beige, and cyan, combined with clean, editorial typography to evoke trust, clarity, and contemporary calm. Photography guidelines focused on mysticism, movement, and authenticity, offering a distinct alternative to generic wellness visuals. The website was designed to clearly communicate the offer, qualify leads, and act as a central sales and discovery tool for Yoga and Pilates professionals.
Client Satisfaction
The Yavana brand launched successfully and quickly attracted interest from its target audience. The agency began working with clients who were actively seeking to elevate their brand identity and online presence to reflect the quality of their services. The brand now communicates expertise, clarity, and focus within a niche. It has become an essential part of Yavana’s credibility and growth, building trust with prospective clients before the first conversation begins.
Client Satisfaction
The Yavana brand launched successfully and quickly attracted interest from its target audience. The agency began working with clients who were actively seeking to elevate their brand identity and online presence to reflect the quality of their services. The brand now communicates expertise, clarity, and focus within a niche. It has become an essential part of Yavana’s credibility and growth, building trust with prospective clients before the first conversation begins.
Client Satisfaction
The Yavana brand launched successfully and quickly attracted interest from its target audience. The agency began working with clients who were actively seeking to elevate their brand identity and online presence to reflect the quality of their services. The brand now communicates expertise, clarity, and focus within a niche. It has become an essential part of Yavana’s credibility and growth, building trust with prospective clients before the first conversation begins.
Client Satisfaction
The Yavana brand launched successfully and quickly attracted interest from its target audience. The agency began working with clients who were actively seeking to elevate their brand identity and online presence to reflect the quality of their services. The brand now communicates expertise, clarity, and focus within a niche. It has become an essential part of Yavana’s credibility and growth, building trust with prospective clients before the first conversation begins.
Creative Team
Graphic Design
Emmanuel Cantón / Valentine Lechat
Graphic Design
Emmanuel Cantón / Valentine Lechat
Graphic Design
Emmanuel Cantón / Valentine Lechat
Framer Development
Emmanuel Cantón / Valentine Lechat
Framer Development
Emmanuel Cantón / Valentine Lechat
Framer Development
Emmanuel Cantón / Valentine Lechat