September 12, 2024
Radio Reloj into digital Age
We partnered with Radio Reloj, Cuba’s oldest radio station, to modernize their brand for the digital age. By updating their logo, creating new visual tools, and developing a consistent color scheme, we helped them stay relevant and recognizable across all media. The result? A refreshed brand that respects their rich history while confidently stepping into the future, making them a cultural icon that resonates with both old and new audiences.
My role
Design Lead
Client
Radio Reloj
Category
Branding
Year
2021-2022
My role
Design Lead
Client
Radio Reloj
Category
Branding
Year
2021-2022
My role
Design Lead
Client
Radio Reloj
Category
Branding
Year
2021-2022
Objective
Tínima, a Cuban beer and malt company, aimed to make a strong impression at the International Food Fair 2.0. Their goals were clear: increase interest in their products, attract a foreign business partner, and encourage further investment from the Cuban state. With a modest budget and limited space, Tínima needed an innovative strategy to achieve these ambitious objectives.
Objective
Tínima, a Cuban beer and malt company, aimed to make a strong impression at the International Food Fair 2.0. Their goals were clear: increase interest in their products, attract a foreign business partner, and encourage further investment from the Cuban state. With a modest budget and limited space, Tínima needed an innovative strategy to achieve these ambitious objectives.
Objective
Tínima, a Cuban beer and malt company, aimed to make a strong impression at the International Food Fair 2.0. Their goals were clear: increase interest in their products, attract a foreign business partner, and encourage further investment from the Cuban state. With a modest budget and limited space, Tínima needed an innovative strategy to achieve these ambitious objectives.
Challenges
The primary challenge was how to effectively capture attention and generate interest within a limited space of 36 square meters and over just three days. With a tight budget, the company had to maximize impact while keeping costs low. Additionally, Tínima needed to convey their brand message in a way that would resonate with both local and international audiences, making their booth stand out amid the many exhibitors.
Challenges
The primary challenge was how to effectively capture attention and generate interest within a limited space of 36 square meters and over just three days. With a tight budget, the company had to maximize impact while keeping costs low. Additionally, Tínima needed to convey their brand message in a way that would resonate with both local and international audiences, making their booth stand out amid the many exhibitors.
Challenges
The primary challenge was how to effectively capture attention and generate interest within a limited space of 36 square meters and over just three days. With a tight budget, the company had to maximize impact while keeping costs low. Additionally, Tínima needed to convey their brand message in a way that would resonate with both local and international audiences, making their booth stand out amid the many exhibitors.
Value Delivered
The innovative design and engaging performances at Tínima’s booth successfully captured the attention of visitors, making the brand a standout at the fair. The use of live art not only attracted a crowd but also created an emotional connection with the audience, making the brand more relatable and memorable. The clear and effective communication of Tínima’s goals and strengths through the booth’s design helped foster interest from potential business partners and highlighted the company’s potential to both domestic and international stakeholders.
Value Delivered
The innovative design and engaging performances at Tínima’s booth successfully captured the attention of visitors, making the brand a standout at the fair. The use of live art not only attracted a crowd but also created an emotional connection with the audience, making the brand more relatable and memorable. The clear and effective communication of Tínima’s goals and strengths through the booth’s design helped foster interest from potential business partners and highlighted the company’s potential to both domestic and international stakeholders.
Value Delivered
The innovative design and engaging performances at Tínima’s booth successfully captured the attention of visitors, making the brand a standout at the fair. The use of live art not only attracted a crowd but also created an emotional connection with the audience, making the brand more relatable and memorable. The clear and effective communication of Tínima’s goals and strengths through the booth’s design helped foster interest from potential business partners and highlighted the company’s potential to both domestic and international stakeholders.
Solutions
To overcome these challenges, we designed a versatile stand that creatively simulated a theater stage. This setup allowed Tínima to incorporate various forms of live art, such as musicians, singers, living statues, dancers, and actors, all of whom performed throughout the event. These performances not only entertained visitors but also engaged them directly with the brand through interactive contests and presentations centered on Tínima’s products. The visual design of the booth was also crucial. We developed graphics that clearly communicated key information about Tínima’s products, the company’s history, and its brand identity. The slogan “Sabemos hacer, queremos crecer” (We know how to do it, we want to grow) was prominently featured, encapsulating Tínima’s ambition and forward-looking vision. This slogan, combined with the dynamic, artistic approach, helped create a memorable experience for fair attendees.
Solutions
To overcome these challenges, we designed a versatile stand that creatively simulated a theater stage. This setup allowed Tínima to incorporate various forms of live art, such as musicians, singers, living statues, dancers, and actors, all of whom performed throughout the event. These performances not only entertained visitors but also engaged them directly with the brand through interactive contests and presentations centered on Tínima’s products. The visual design of the booth was also crucial. We developed graphics that clearly communicated key information about Tínima’s products, the company’s history, and its brand identity. The slogan “Sabemos hacer, queremos crecer” (We know how to do it, we want to grow) was prominently featured, encapsulating Tínima’s ambition and forward-looking vision. This slogan, combined with the dynamic, artistic approach, helped create a memorable experience for fair attendees.
Solutions
To overcome these challenges, we designed a versatile stand that creatively simulated a theater stage. This setup allowed Tínima to incorporate various forms of live art, such as musicians, singers, living statues, dancers, and actors, all of whom performed throughout the event. These performances not only entertained visitors but also engaged them directly with the brand through interactive contests and presentations centered on Tínima’s products. The visual design of the booth was also crucial. We developed graphics that clearly communicated key information about Tínima’s products, the company’s history, and its brand identity. The slogan “Sabemos hacer, queremos crecer” (We know how to do it, we want to grow) was prominently featured, encapsulating Tínima’s ambition and forward-looking vision. This slogan, combined with the dynamic, artistic approach, helped create a memorable experience for fair attendees.
Solutions
To overcome these challenges, we designed a versatile stand that creatively simulated a theater stage. This setup allowed Tínima to incorporate various forms of live art, such as musicians, singers, living statues, dancers, and actors, all of whom performed throughout the event. These performances not only entertained visitors but also engaged them directly with the brand through interactive contests and presentations centered on Tínima’s products. The visual design of the booth was also crucial. We developed graphics that clearly communicated key information about Tínima’s products, the company’s history, and its brand identity. The slogan “Sabemos hacer, queremos crecer” (We know how to do it, we want to grow) was prominently featured, encapsulating Tínima’s ambition and forward-looking vision. This slogan, combined with the dynamic, artistic approach, helped create a memorable experience for fair attendees.
Client Satisfaction
Tínima was highly satisfied with the results. The booth’s novel concept and the strategic use of live performances allowed the company to make a significant impact at the fair despite the constraints of space and budget. The brand’s message was communicated effectively, leading to increased visibility and interest, which aligned perfectly with Tínima’s objectives of expanding its market presence and attracting investment.
Client Satisfaction
Tínima was highly satisfied with the results. The booth’s novel concept and the strategic use of live performances allowed the company to make a significant impact at the fair despite the constraints of space and budget. The brand’s message was communicated effectively, leading to increased visibility and interest, which aligned perfectly with Tínima’s objectives of expanding its market presence and attracting investment.
Client Satisfaction
Tínima was highly satisfied with the results. The booth’s novel concept and the strategic use of live performances allowed the company to make a significant impact at the fair despite the constraints of space and budget. The brand’s message was communicated effectively, leading to increased visibility and interest, which aligned perfectly with Tínima’s objectives of expanding its market presence and attracting investment.
Client Satisfaction
Tínima was highly satisfied with the results. The booth’s novel concept and the strategic use of live performances allowed the company to make a significant impact at the fair despite the constraints of space and budget. The brand’s message was communicated effectively, leading to increased visibility and interest, which aligned perfectly with Tínima’s objectives of expanding its market presence and attracting investment.
Team at Perspectiva
Team Lead
Emmanuel Cantón
Team Lead
Emmanuel Cantón
Team Lead
Emmanuel Cantón
Team Lead
Emmanuel Cantón
Graphic Design
Emmanuel Cantón / Albanis García
Graphic Design
Emmanuel Cantón / Albanis García
Graphic Design
Emmanuel Cantón / Albanis García
Graphic Design
Emmanuel Cantón / Albanis García
Communication
Liliana Hurtado / Amadys Morera
Communication
Liliana Hurtado / Amadys Morera
Communication
Liliana Hurtado / Amadys Morera
Communication
Liliana Hurtado / Amadys Morera