September 12, 2024
Concept for Superside's AI Campaign
Creating a visual concept that represents AI was no small task, especially with only 21 days to bring it to life. But with a collaborative effort and some creative problem-solving, we built something truly special.
My role
Concept, Design
Client
Superside
Category
AI, Concept
Year
2024
My role
Concept, Design
Client
Superside
Category
AI, Concept
Year
2024
My role
Concept, Design
Client
Superside
Category
AI, Concept
Year
2024
Objective
The goal of the AI campaign was to establish Superside as a leader in AI-enhanced creative production while promoting AI services and strengthening customer relationships. The campaign aimed to showcase Superside's ability to use AI to double production speed, reduce costs by up to 70%, and scale creative output by 10x. My role was to create the foundational concepts and visual direction for the campaign, which became the basis for all assets.
Objective
The goal of the AI campaign was to establish Superside as a leader in AI-enhanced creative production while promoting AI services and strengthening customer relationships. The campaign aimed to showcase Superside's ability to use AI to double production speed, reduce costs by up to 70%, and scale creative output by 10x. My role was to create the foundational concepts and visual direction for the campaign, which became the basis for all assets.
Objective
The goal of the AI campaign was to establish Superside as a leader in AI-enhanced creative production while promoting AI services and strengthening customer relationships. The campaign aimed to showcase Superside's ability to use AI to double production speed, reduce costs by up to 70%, and scale creative output by 10x. My role was to create the foundational concepts and visual direction for the campaign, which became the basis for all assets.
Challenges
The campaign faced several challenges, including creating a unique and timeless visual aesthetic that stood out in a market oversaturated with generic AI imagery. The campaign had to avoid common clichés like "cyberpunk" visuals and instead craft an elegant representation of AI’s potential. Additionally, the entire campaign, including concept development, asset creation, and rollout, had to be completed in just 21 days. Despite not being part of Superside’s regular internal creative team, I was brought in for my expertise in AI-based creative processes to help address these challenges.
Challenges
The campaign faced several challenges, including creating a unique and timeless visual aesthetic that stood out in a market oversaturated with generic AI imagery. The campaign had to avoid common clichés like "cyberpunk" visuals and instead craft an elegant representation of AI’s potential. Additionally, the entire campaign, including concept development, asset creation, and rollout, had to be completed in just 21 days. Despite not being part of Superside’s regular internal creative team, I was brought in for my expertise in AI-based creative processes to help address these challenges.
Challenges
The campaign faced several challenges, including creating a unique and timeless visual aesthetic that stood out in a market oversaturated with generic AI imagery. The campaign had to avoid common clichés like "cyberpunk" visuals and instead craft an elegant representation of AI’s potential. Additionally, the entire campaign, including concept development, asset creation, and rollout, had to be completed in just 21 days. Despite not being part of Superside’s regular internal creative team, I was brought in for my expertise in AI-based creative processes to help address these challenges.
Value Delivered
I collaborated with another creative to develop three concepts in just two days, all of which were selected for the campaign. These concepts were built around the idea of blending classical art elements with futuristic AI designs, symbolizing the intersection of timeless creativity and modern innovation. The prompts I developed formed the foundation for the marketing team and other creatives to generate over 200 statues materials that later would be used to create landing pages, email banners, social media templates, and animated ads.
Value Delivered
I collaborated with another creative to develop three concepts in just two days, all of which were selected for the campaign. These concepts were built around the idea of blending classical art elements with futuristic AI designs, symbolizing the intersection of timeless creativity and modern innovation. The prompts I developed formed the foundation for the marketing team and other creatives to generate over 200 statues materials that later would be used to create landing pages, email banners, social media templates, and animated ads.
Value Delivered
I collaborated with another creative to develop three concepts in just two days, all of which were selected for the campaign. These concepts were built around the idea of blending classical art elements with futuristic AI designs, symbolizing the intersection of timeless creativity and modern innovation. The prompts I developed formed the foundation for the marketing team and other creatives to generate over 200 statues materials that later would be used to create landing pages, email banners, social media templates, and animated ads.
Value Delivered
I collaborated with another creative to develop three concepts in just two days, all of which were selected for the campaign. These concepts were built around the idea of blending classical art elements with futuristic AI designs, symbolizing the intersection of timeless creativity and modern innovation. The prompts I developed formed the foundation for the marketing team and other creatives to generate over 200 statues materials that later would be used to create landing pages, email banners, social media templates, and animated ads.
Client Satisfaction
The marketing team was thrilled with the results, and the visual direction we created became a key driver of the campaign’s success. The campaign was a major success, achieving rapid execution and measurable results. In just 21 days, the campaign produced 3 fully developed landing pages, 6 Instagram templates, 70 static ads, 10 email banners, 3 animated ads, and over 200 sets of statue imagery. The campaign generated 8,447 leads during Superside’s largest virtual AI summit, with 50% of new customers expressing interest in AI services. Additionally, Superside experienced a 16% growth in direct US traffic. The project highlighted how AI, combined with human expertise, could transform creative processes and outcomes, setting a benchmark for future campaigns.
Client Satisfaction
The marketing team was thrilled with the results, and the visual direction we created became a key driver of the campaign’s success. The campaign was a major success, achieving rapid execution and measurable results. In just 21 days, the campaign produced 3 fully developed landing pages, 6 Instagram templates, 70 static ads, 10 email banners, 3 animated ads, and over 200 sets of statue imagery. The campaign generated 8,447 leads during Superside’s largest virtual AI summit, with 50% of new customers expressing interest in AI services. Additionally, Superside experienced a 16% growth in direct US traffic. The project highlighted how AI, combined with human expertise, could transform creative processes and outcomes, setting a benchmark for future campaigns.
Client Satisfaction
The marketing team was thrilled with the results, and the visual direction we created became a key driver of the campaign’s success. The campaign was a major success, achieving rapid execution and measurable results. In just 21 days, the campaign produced 3 fully developed landing pages, 6 Instagram templates, 70 static ads, 10 email banners, 3 animated ads, and over 200 sets of statue imagery. The campaign generated 8,447 leads during Superside’s largest virtual AI summit, with 50% of new customers expressing interest in AI services. Additionally, Superside experienced a 16% growth in direct US traffic. The project highlighted how AI, combined with human expertise, could transform creative processes and outcomes, setting a benchmark for future campaigns.
Client Satisfaction
The marketing team was thrilled with the results, and the visual direction we created became a key driver of the campaign’s success. The campaign was a major success, achieving rapid execution and measurable results. In just 21 days, the campaign produced 3 fully developed landing pages, 6 Instagram templates, 70 static ads, 10 email banners, 3 animated ads, and over 200 sets of statue imagery. The campaign generated 8,447 leads during Superside’s largest virtual AI summit, with 50% of new customers expressing interest in AI services. Additionally, Superside experienced a 16% growth in direct US traffic. The project highlighted how AI, combined with human expertise, could transform creative processes and outcomes, setting a benchmark for future campaigns.
Team at Superside
Brainstorming
Emmanuel Cantón / Laura Maggs / Antoinette Johnson / Carli Barnard Jaime Waddington
Brainstorming
Emmanuel Cantón / Laura Maggs / Antoinette Johnson / Carli Barnard Jaime Waddington
Brainstorming
Emmanuel Cantón / Laura Maggs / Antoinette Johnson / Carli Barnard Jaime Waddington
Brainstorming
Emmanuel Cantón / Laura Maggs / Antoinette Johnson / Carli Barnard Jaime Waddington
Concept Creation
Alex Rassool / Emmanuel Cantón / Laura Maggs
Concept Creation
Alex Rassool / Emmanuel Cantón / Laura Maggs
Concept Creation
Alex Rassool / Emmanuel Cantón / Laura Maggs
Concept Creation
Alex Rassool / Emmanuel Cantón / Laura Maggs
Graphic Design and AI assets
Júlio Aymoré / Alex Rassool / Emmanuel Cantón / Alina Starovoitova / Nicole Naicker
Graphic Design and AI assets
Júlio Aymoré / Alex Rassool / Emmanuel Cantón / Alina Starovoitova / Nicole Naicker
Graphic Design and AI assets
Júlio Aymoré / Alex Rassool / Emmanuel Cantón / Alina Starovoitova / Nicole Naicker
Graphic Design and AI assets
Júlio Aymoré / Alex Rassool / Emmanuel Cantón / Alina Starovoitova / Nicole Naicker
Creative Leads
Kae Neskovic / Kill Cooper / Emarie Gouws / Júlio Aymoré
Creative Leads
Kae Neskovic / Kill Cooper / Emarie Gouws / Júlio Aymoré
Creative Leads
Kae Neskovic / Kill Cooper / Emarie Gouws / Júlio Aymoré
Creative Leads
Kae Neskovic / Kill Cooper / Emarie Gouws / Júlio Aymoré
Creative Project Manager
Kristy Cunningham
Creative Project Manager
Kristy Cunningham
Creative Project Manager
Kristy Cunningham
Creative Project Manager
Kristy Cunningham
Customer Success Manager
Browyn Blackhurst
Customer Success Manager
Browyn Blackhurst
Customer Success Manager
Browyn Blackhurst
Customer Success Manager
Browyn Blackhurst