September 12, 2024
Webflow's Digital Assets Refresh
Webflow is a revolutionary software company that streamlines website building by combining design and development in one platform. Its intuitive visual interface allows designers to create responsive, professional websites without coding. With tools for complex animations and real-time content management, Webflow is a leader in digital design innovation, continually pushing the limits of web development.
My role
Design, Illustration
Client
Webflow
Category
Digital
Year
2023
My role
Design, Illustration
Client
Webflow
Category
Digital
Year
2023
My role
Design, Illustration
Client
Webflow
Category
Digital
Year
2023
Objective
Webflow was undergoing a significant rebranding effort and needed a large volume of high-quality illustration assets created in a short period. These assets were essential for the cohesive visual representation of their new brand identity. My role, as part of the dedicated account team at Superside, was to contribute to building an extensive illustration library, iconography, and other necessary assets to support this rebranding project effectively.
Objective
Webflow was undergoing a significant rebranding effort and needed a large volume of high-quality illustration assets created in a short period. These assets were essential for the cohesive visual representation of their new brand identity. My role, as part of the dedicated account team at Superside, was to contribute to building an extensive illustration library, iconography, and other necessary assets to support this rebranding project effectively.
Objective
Webflow was undergoing a significant rebranding effort and needed a large volume of high-quality illustration assets created in a short period. These assets were essential for the cohesive visual representation of their new brand identity. My role, as part of the dedicated account team at Superside, was to contribute to building an extensive illustration library, iconography, and other necessary assets to support this rebranding project effectively.
Challenges
The primary challenge was the tight deadline for producing a high number of visual assets while maintaining top-tier quality. Webflow required illustrations that fit seamlessly within their evolving brand style, which meant that our team had to be highly adaptive and proactive.
Challenges
The primary challenge was the tight deadline for producing a high number of visual assets while maintaining top-tier quality. Webflow required illustrations that fit seamlessly within their evolving brand style, which meant that our team had to be highly adaptive and proactive.
Challenges
The primary challenge was the tight deadline for producing a high number of visual assets while maintaining top-tier quality. Webflow required illustrations that fit seamlessly within their evolving brand style, which meant that our team had to be highly adaptive and proactive.
Value Delivered
I collaborated closely with Webflow's team to understand their specific branding needs and goals. My flexible illustration style allowed me to create visuals that matched their new identity efficiently. I focused on maintaining a fast-paced workflow without sacrificing quality, providing assets for review and quickly making any needed adjustments. This adaptability ensured that the project stayed on schedule and that Webflow received the illustrations and icons they needed to move forward confidently. The client consistently praised the high standard and speed of the assets we delivered.
Value Delivered
I collaborated closely with Webflow's team to understand their specific branding needs and goals. My flexible illustration style allowed me to create visuals that matched their new identity efficiently. I focused on maintaining a fast-paced workflow without sacrificing quality, providing assets for review and quickly making any needed adjustments. This adaptability ensured that the project stayed on schedule and that Webflow received the illustrations and icons they needed to move forward confidently. The client consistently praised the high standard and speed of the assets we delivered.
Value Delivered
I collaborated closely with Webflow's team to understand their specific branding needs and goals. My flexible illustration style allowed me to create visuals that matched their new identity efficiently. I focused on maintaining a fast-paced workflow without sacrificing quality, providing assets for review and quickly making any needed adjustments. This adaptability ensured that the project stayed on schedule and that Webflow received the illustrations and icons they needed to move forward confidently. The client consistently praised the high standard and speed of the assets we delivered.
Value Delivered
I collaborated closely with Webflow's team to understand their specific branding needs and goals. My flexible illustration style allowed me to create visuals that matched their new identity efficiently. I focused on maintaining a fast-paced workflow without sacrificing quality, providing assets for review and quickly making any needed adjustments. This adaptability ensured that the project stayed on schedule and that Webflow received the illustrations and icons they needed to move forward confidently. The client consistently praised the high standard and speed of the assets we delivered.
Client Satisfaction
Webflow was highly satisfied with the outcome of the project. They appreciated the quality and efficiency of the work, highlighting how our illustrations were perfectly aligned with their new brand identity. The timely delivery of a significant number of assets helped keep their rebranding efforts on track, contributing to a cohesive and visually appealing final result. The assets created have continued to support Webflow’s brand image and presence, reinforcing the value of a responsive and collaborative creative process.
Client Satisfaction
Webflow was highly satisfied with the outcome of the project. They appreciated the quality and efficiency of the work, highlighting how our illustrations were perfectly aligned with their new brand identity. The timely delivery of a significant number of assets helped keep their rebranding efforts on track, contributing to a cohesive and visually appealing final result. The assets created have continued to support Webflow’s brand image and presence, reinforcing the value of a responsive and collaborative creative process.
Client Satisfaction
Webflow was highly satisfied with the outcome of the project. They appreciated the quality and efficiency of the work, highlighting how our illustrations were perfectly aligned with their new brand identity. The timely delivery of a significant number of assets helped keep their rebranding efforts on track, contributing to a cohesive and visually appealing final result. The assets created have continued to support Webflow’s brand image and presence, reinforcing the value of a responsive and collaborative creative process.
Client Satisfaction
Webflow was highly satisfied with the outcome of the project. They appreciated the quality and efficiency of the work, highlighting how our illustrations were perfectly aligned with their new brand identity. The timely delivery of a significant number of assets helped keep their rebranding efforts on track, contributing to a cohesive and visually appealing final result. The assets created have continued to support Webflow’s brand image and presence, reinforcing the value of a responsive and collaborative creative process.
Team at Superside
Creative Lead
Adriana Amaya / Kae Neskovic
Creative Lead
Adriana Amaya / Kae Neskovic
Creative Lead
Adriana Amaya / Kae Neskovic
Creative Lead
Adriana Amaya / Kae Neskovic
Graphic Design & Illustrations
Emmanuel Cantón / Alina Starovoitova
Graphic Design & Illustrations
Emmanuel Cantón / Alina Starovoitova
Graphic Design & Illustrations
Emmanuel Cantón / Alina Starovoitova
Graphic Design & Illustrations
Emmanuel Cantón / Alina Starovoitova
Creative Project Management
Pamela Orellana / Lucía Damian / Lucía Juarez
Creative Project Management
Pamela Orellana / Lucía Damian / Lucía Juarez
Creative Project Management
Pamela Orellana / Lucía Damian / Lucía Juarez
Creative Project Management
Pamela Orellana / Lucía Damian / Lucía Juarez