Becoming a Creative Partner for Bitly
Client
Bitly
my role
AI Creative Director
Type of work
AI Photography, Organic Content
Softwares
Bitly is a digital platform that helps businesses create, manage, and track links, QR codes, and branded digital experiences. Its tools make it easier for companies to connect with their audiences, measure engagement, and improve their marketing efforts. As their creative needs continued to grow, Bitly partnered with Superside to extend the capabilities of their internal creative team, reduce their workload, and speed up content production. This collaboration allowed their team to focus on strategic priorities while relying on Superside for additional creative support, consistent quality, and scalable design solutions.
Becoming a Creative Partner for Bitly
Client
Bitly
my role
AI Creative Director
Type of work
AI Photography, Organic Content
Softwares
Emmanuel Cantón is an AI Creative Director With over nine years of experience, he has worked with global companies such as Webflow, Amazon, and BCG, helping teams translate complex ideas into clear and impactful visuals. His work focuses on combining design thinking with artificial intelligence to improve speed, consistency, and creative possibilities. Beyond client work, he also teaches and mentors creatives, helping them understand how to use AI as a tool to elevate their craft and think more strategically.
Becoming a Creative Partner for Bitly
Client
Bitly
my role
AI Creative Director
Type of work
AI Photography, Organic Content
Softwares
Bitly is a digital platform that helps businesses create, manage, and track links, QR codes, and branded digital experiences. Its tools make it easier for companies to connect with their audiences, measure engagement, and improve their marketing efforts. As their creative needs continued to grow, Bitly partnered with Superside to extend the capabilities of their internal creative team, reduce their workload, and speed up content production. This collaboration allowed their team to focus on strategic priorities while relying on Superside for additional creative support, consistent quality, and scalable design solutions.
Becoming a Creative Partner for Bitly
Client
Bitly
my role
AI Creative Director
Type of work
AI Photography, Organic Content
Softwares
Bitly is a digital platform that helps businesses create, manage, and track links, QR codes, and branded digital experiences. Its tools make it easier for companies to connect with their audiences, measure engagement, and improve their marketing efforts. As their creative needs continued to grow, Bitly partnered with Superside to extend the capabilities of their internal creative team, reduce their workload, and speed up content production. This collaboration allowed their team to focus on strategic priorities while relying on Superside for additional creative support, consistent quality, and scalable design solutions.
AI Photography Model
During the first months of our collaboration, Bitly approached us with the idea of creating a custom AI model that could reproduce their unique photography style. We worked closely with their team to define and refine the visual direction, experimenting with different levels of realism, compositions, and environments. Once we established the right aesthetic, we created a consistent image dataset and used Superside's AI tools to train a custom brand model. This gave Bitly the ability to generate images that followed their specific visual identity, helping their team produce branded content faster and more consistently across different projects.
AI Photography Model
This project was developed as a visual system for a series of conferences I gave about AI. The goal was to create a set of consistent and engaging visuals that could support the narrative of the talk while showcasing the possibilities of AI in image creation. I started by generating a stylized, cartoon-like version of myself as the base character, and then used Krea Nodes and Nano Banana to create multiple variations while maintaining consistency in style, identity, and visual quality. To extend the impact of these visuals, I animated selected images using Krea in combination with Kling, bringing motion and dynamism to the presentation. The result was a cohesive set of 3D-style visuals that not only supported the content of the conference but also demonstrated, in a practical way, how AI can be used to build consistent and scalable visual systems.
AI Photography Model
During the first months of our collaboration, Bitly approached us with the idea of creating a custom AI model that could reproduce their unique photography style. We worked closely with their team to define and refine the visual direction, experimenting with different levels of realism, compositions, and environments. Once we established the right aesthetic, we created a consistent image dataset and used Superside's AI tools to train a custom brand model. This gave Bitly the ability to generate images that followed their specific visual identity, helping their team produce branded content faster and more consistently across different projects.
Youtube Content
As part of our ongoing collaboration, we also helped Bitly develop the visual direction for their YouTube content, with the goal of attracting new audiences and encouraging more people to use their platform. Our work included defining the studio set design, backgrounds, and visual graphics, as well as helping cast the person who would present the videos. By bringing these elements together, we helped Bitly create a consistent and recognizable style for their YouTube content, aligned with their brand identity and marketing goals.
Youtube Content
This project was developed as a visual system for a series of conferences I gave about AI. The goal was to create a set of consistent and engaging visuals that could support the narrative of the talk while showcasing the possibilities of AI in image creation. I started by generating a stylized, cartoon-like version of myself as the base character, and then used Krea Nodes and Nano Banana to create multiple variations while maintaining consistency in style, identity, and visual quality. To extend the impact of these visuals, I animated selected images using Krea in combination with Kling, bringing motion and dynamism to the presentation. The result was a cohesive set of 3D-style visuals that not only supported the content of the conference but also demonstrated, in a practical way, how AI can be used to build consistent and scalable visual systems.
Youtube Content
As part of our ongoing collaboration, we also helped Bitly develop the visual direction for their YouTube content, with the goal of attracting new audiences and encouraging more people to use their platform. Our work included defining the studio set design, backgrounds, and visual graphics, as well as helping cast the person who would present the videos. By bringing these elements together, we helped Bitly create a consistent and recognizable style for their YouTube content, aligned with their brand identity and marketing goals.
Podcast Visual Identity
We also collaborated with Bitly to create a visual identity for their podcast, making sure it felt unique while staying connected to the overall brand. Our work included developing custom icons, social media templates, video graphics, podcast covers, and thumbnail styles. We also explored how the podcast studio set could look to create a consistent experience across different formats. Throughout the process, we focused on maintaining a strong connection to Bitly's existing brand identity, ensuring that every new element felt like a natural extension of their visual language.nal dataset became the foundation for Bitly’s internal AI brand model, allowing their team to generate consistent visuals more efficiently while maintaining alignment across different departments and assets. Beyond creating the images, we also shared a structured prompting system that their internal teams could use to continue producing new visuals in a reliable way. This significantly reduced the time needed to create branded assets and helped standardize the visual quality of AI-generated content across the company. The client was very pleased with the results and with how the combination of strategic art direction, AI experimentation, and system thinking turned the project into a scalable creative solution.
Podcast Visual Identity
This project was developed as a visual system for a series of conferences I gave about AI. The goal was to create a set of consistent and engaging visuals that could support the narrative of the talk while showcasing the possibilities of AI in image creation. I started by generating a stylized, cartoon-like version of myself as the base character, and then used Krea Nodes and Nano Banana to create multiple variations while maintaining consistency in style, identity, and visual quality. To extend the impact of these visuals, I animated selected images using Krea in combination with Kling, bringing motion and dynamism to the presentation. The result was a cohesive set of 3D-style visuals that not only supported the content of the conference but also demonstrated, in a practical way, how AI can be used to build consistent and scalable visual systems.
Podcast Visual Identity
We also collaborated with Bitly to create a visual identity for their podcast, making sure it felt unique while staying connected to the overall brand. Our work included developing custom icons, social media templates, video graphics, podcast covers, and thumbnail styles. We also explored how the podcast studio set could look to create a consistent experience across different formats. Throughout the process, we focused on maintaining a strong connection to Bitly's existing brand identity, ensuring that every new element felt like a natural extension of their visual language.nal dataset became the foundation for Bitly’s internal AI brand model, allowing their team to generate consistent visuals more efficiently while maintaining alignment across different departments and assets. Beyond creating the images, we also shared a structured prompting system that their internal teams could use to continue producing new visuals in a reliable way. This significantly reduced the time needed to create branded assets and helped standardize the visual quality of AI-generated content across the company. The client was very pleased with the results and with how the combination of strategic art direction, AI experimentation, and system thinking turned the project into a scalable creative solution.
Conclusions
After approximately a year of working together, we have become a trusted creative partner for Bitly. What started as a collaboration to support their internal team has grown into a relationship built on trust, creativity, and a deep understanding of their brand. In their own words, we consistently deliver beyond their expectations by thinking ahead, bringing fresh ideas to the table, and finding opportunities to improve their projects. Our understanding of Bitly's visual identity allows us to maintain consistency across different channels and initiatives while continuing to explore new creative possibilities. More than just executing requests, we have become a team they can rely on to help shape and develop their ideas.
Conclusions
This project was developed as a visual system for a series of conferences I gave about AI. The goal was to create a set of consistent and engaging visuals that could support the narrative of the talk while showcasing the possibilities of AI in image creation. I started by generating a stylized, cartoon-like version of myself as the base character, and then used Krea Nodes and Nano Banana to create multiple variations while maintaining consistency in style, identity, and visual quality. To extend the impact of these visuals, I animated selected images using Krea in combination with Kling, bringing motion and dynamism to the presentation. The result was a cohesive set of 3D-style visuals that not only supported the content of the conference but also demonstrated, in a practical way, how AI can be used to build consistent and scalable visual systems.
Conclusions
After approximately a year of working together, we have become a trusted creative partner for Bitly. What started as a collaboration to support their internal team has grown into a relationship built on trust, creativity, and a deep understanding of their brand. In their own words, we consistently deliver beyond their expectations by thinking ahead, bringing fresh ideas to the table, and finding opportunities to improve their projects. Our understanding of Bitly's visual identity allows us to maintain consistency across different channels and initiatives while continuing to explore new creative possibilities. More than just executing requests, we have become a team they can rely on to help shape and develop their ideas.
Team at Superside
Creative Direction
Emmanuel Cantón / Pedro Brasil / Bruno Ribeiro
Creatives
Carlos Gallego / Kyla Tinio / Renato Cassis / Jordan Clarke
Production
Guillem Saura / Alejandra Medina / Anja Thompson
Project Management
Juan López
Account Manager
Sharmaine Arissa / Caro Uribe
