Illustration Style for Katana
Client
Katana
Date
June/2025
My role
Illustration, branding
Katana, a software company focused on manufacturing management, recently underwent a major rebrand and needed to update their illustration system to match their new visual identity. Their existing illustrations no longer reflected the brand’s modern, technology-driven aesthetic. The goal was to create a consistent and scalable illustration style that could be used across different platforms — from product pages and blogs to printed materials. The project aimed to blend creativity with structure, ensuring visual consistency while supporting Katana’s evolving brand personality.
Illustration Style for Katana
Client
Katana
Date
June/2025
My role
Gen AI, Graphic Design, Illustration
Katana, a software company focused on manufacturing management, recently underwent a major rebrand and needed to update their illustration system to match their new visual identity. Their existing illustrations no longer reflected the brand’s modern, technology-driven aesthetic. The goal was to create a consistent and scalable illustration style that could be used across different platforms — from product pages and blogs to printed materials. The project aimed to blend creativity with structure, ensuring visual consistency while supporting Katana’s evolving brand personality.
Illustration Style for Katana
Client
Katana
Date
June/2025
My role
Gen AI, Graphic Design, Illustration
Katana, a software company focused on manufacturing management, recently underwent a major rebrand and needed to update their illustration system to match their new visual identity. Their existing illustrations no longer reflected the brand’s modern, technology-driven aesthetic. The goal was to create a consistent and scalable illustration style that could be used across different platforms — from product pages and blogs to printed materials. The project aimed to blend creativity with structure, ensuring visual consistency while supporting Katana’s evolving brand personality.
Illustration Style for Katana
Client
Katana
Date
June/2025
My role
Gen AI, Graphic Design, Illustration
Katana, a software company focused on manufacturing management, recently underwent a major rebrand and needed to update their illustration system to match their new visual identity. Their existing illustrations no longer reflected the brand’s modern, technology-driven aesthetic. The goal was to create a consistent and scalable illustration style that could be used across different platforms — from product pages and blogs to printed materials. The project aimed to blend creativity with structure, ensuring visual consistency while supporting Katana’s evolving brand personality.
Direction
As the creative and illustrator for the account, I took the lead in defining and shaping the new illustration style. Working closely with the creative leads, I established clear rules for composition, color usage, and overall visual language. My focus was on creating a flexible system that could grow with the brand while maintaining a strong, recognizable identity. This foundation became the visual backbone for future illustration projects within Katana’s ecosystem.
Direction
As the creative and illustrator for the account, I took the lead in defining and shaping the new illustration style. Working closely with the creative leads, I established clear rules for composition, color usage, and overall visual language. My focus was on creating a flexible system that could grow with the brand while maintaining a strong, recognizable identity. This foundation became the visual backbone for future illustration projects within Katana’s ecosystem.
Direction
As the creative and illustrator for the account, I took the lead in defining and shaping the new illustration style. Working closely with the creative leads, I established clear rules for composition, color usage, and overall visual language. My focus was on creating a flexible system that could grow with the brand while maintaining a strong, recognizable identity. This foundation became the visual backbone for future illustration projects within Katana’s ecosystem.
Direction
As the creative and illustrator for the account, I took the lead in defining and shaping the new illustration style. Working closely with the creative leads, I established clear rules for composition, color usage, and overall visual language. My focus was on creating a flexible system that could grow with the brand while maintaining a strong, recognizable identity. This foundation became the visual backbone for future illustration projects within Katana’s ecosystem.
Execution
Most of the work was carried out in Figma, with additional refinements in Illustrator when necessary. I leveraged Figma components and variants extensively, especially for larger assets like maps and system diagrams. This approach allowed for fast, scalable updates — if a repeated element changed, it would automatically update across all visuals. The structured workflow made the process efficient, precise, and adaptable to feedback, ensuring smooth collaboration with both internal and client teams.
Execution
Most of the work was carried out in Figma, with additional refinements in Illustrator when necessary. I leveraged Figma components and variants extensively, especially for larger assets like maps and system diagrams. This approach allowed for fast, scalable updates — if a repeated element changed, it would automatically update across all visuals. The structured workflow made the process efficient, precise, and adaptable to feedback, ensuring smooth collaboration with both internal and client teams.
Execution
Most of the work was carried out in Figma, with additional refinements in Illustrator when necessary. I leveraged Figma components and variants extensively, especially for larger assets like maps and system diagrams. This approach allowed for fast, scalable updates — if a repeated element changed, it would automatically update across all visuals. The structured workflow made the process efficient, precise, and adaptable to feedback, ensuring smooth collaboration with both internal and client teams.
Execution
Most of the work was carried out in Figma, with additional refinements in Illustrator when necessary. I leveraged Figma components and variants extensively, especially for larger assets like maps and system diagrams. This approach allowed for fast, scalable updates — if a repeated element changed, it would automatically update across all visuals. The structured workflow made the process efficient, precise, and adaptable to feedback, ensuring smooth collaboration with both internal and client teams.
Expansion
Once the new illustration system was established, Katana began integrating it across multiple touchpoints. I helped create visuals for their blog, printed collateral, and website, as well as keyframes for animations featuring product imagery. Each piece followed the same stylistic foundation, resulting in a cohesive visual identity that elevated the brand’s storytelling. This consistency helped unify their communication across different media.
Expansion
Once the new illustration system was established, Katana began integrating it across multiple touchpoints. I helped create visuals for their blog, printed collateral, and website, as well as keyframes for animations featuring product imagery. Each piece followed the same stylistic foundation, resulting in a cohesive visual identity that elevated the brand’s storytelling. This consistency helped unify their communication across different media.
Expansion
Once the new illustration system was established, Katana began integrating it across multiple touchpoints. I helped create visuals for their blog, printed collateral, and website, as well as keyframes for animations featuring product imagery. Each piece followed the same stylistic foundation, resulting in a cohesive visual identity that elevated the brand’s storytelling. This consistency helped unify their communication across different media.
Expansion
Once the new illustration system was established, Katana began integrating it across multiple touchpoints. I helped create visuals for their blog, printed collateral, and website, as well as keyframes for animations featuring product imagery. Each piece followed the same stylistic foundation, resulting in a cohesive visual identity that elevated the brand’s storytelling. This consistency helped unify their communication across different media.
Impact
The client was extremely happy with the results and especially appreciative of how the new illustration style represented their updated brand. They fully adopted it as their official illustration system and continued to request new assets in the same style. Katana even began specifically asking for me by name to handle future illustration projects, recognizing the consistency and quality of the creative work delivered. The project not only defined their new visual direction but also strengthened the long-term design partnership between Katana and Superside.
Impact
The client was extremely happy with the results and especially appreciative of how the new illustration style represented their updated brand. They fully adopted it as their official illustration system and continued to request new assets in the same style. Katana even began specifically asking for me by name to handle future illustration projects, recognizing the consistency and quality of the creative work delivered. The project not only defined their new visual direction but also strengthened the long-term design partnership between Katana and Superside.
Impact
The client was extremely happy with the results and especially appreciative of how the new illustration style represented their updated brand. They fully adopted it as their official illustration system and continued to request new assets in the same style. Katana even began specifically asking for me by name to handle future illustration projects, recognizing the consistency and quality of the creative work delivered. The project not only defined their new visual direction but also strengthened the long-term design partnership between Katana and Superside.
Impact
The client was extremely happy with the results and especially appreciative of how the new illustration style represented their updated brand. They fully adopted it as their official illustration system and continued to request new assets in the same style. Katana even began specifically asking for me by name to handle future illustration projects, recognizing the consistency and quality of the creative work delivered. The project not only defined their new visual direction but also strengthened the long-term design partnership between Katana and Superside.
Superside Team
Illustration
Emmanuel Cantón
Illustration
Emmanuel Cantón
Illustration
Emmanuel Cantón
Illustration
Emmanuel Cantón
Creative Direction
Paula Del Más / Kae Neskovic
Creative Direction
Paula Del Más / Kae Neskovic
Creative Direction
Paula Del Más / Kae Neskovic
Creative Direction
Paula Del Más / Kae Neskovic
Creative Project Management
Monicca Masetloa / Iliada Karamintziou
Creative Project Management
Monicca Masetloa / Iliada Karamintziou
Creative Project Management
Monicca Masetloa / Iliada Karamintziou
Creative Project Management
Monicca Masetloa / Iliada Karamintziou